Novensys in Mass Media

The implementation of Microsoft Dynamics NAV sustained the growth of 25% of the Ferroli business

18.03.2008

Ferroli Romania, one of the main local players on the heating and air conditioning market is one of Novensys' customers since 2006. The success of the implementation extended through the development of other projects and the creation of new profit centers.

„Novensys provided us with a complete solutions. Thus, we had the advantage of all application interfaces being created by the same implementor, right from the start", states Ioana Cristina Osnaga, Financial-Administrative Director at Ferroli.
Being present on the Romanian market since 1998, and starting with 2004 as subsidiary of the Italian group Ferroli, the company Ferroli Romania had a rapid evolution and growth of business volume. The increasing number of customers and the countrywide expansion, together with the increasing level of competition on the market, made the company management to feel the need of a an information system for the management of the company's resources, that would address the company's specific business requirements. An integrated solution to replace the financial and accounting application the company was using previously seemed no longer adequate, due to the company's evolution and the more complex requests of the company's management.
„The previous applications had reached their limits, a problem that caused the management to lose control by providing only insufficient reports, only in hardcopy, without any access to the old accounting application. The managers were lacking the reporting and communication capabilities, they could not gain access to real time information about what was actually happening -sales evolution, the growth of certain customers, the demand for certain products, stock variations, etc. The different aspects of our activity need to be tracked from more than just one perspective, the financial one - the purchasing, sales and marketing department have their specific needs ", explained Ioana Cristina Osnaga, Financial-Administrative Director at Ferroli Romania.
The decision to change the information system for financial management and accounting with a superior solution was made in July 2006, in a time where the company's business was growing rapidly and it was pointing out the acute limitations of the old application. The solution was quickly identified and, by the end of the month, the decision in favor of the ERP Microsoft Dynamics NAV was already made, based on the references from the Ferroli subsidiary in Holland that had implemented such an application.

Multiple benefits

Novensys was first option for the management of Ferroli Romania, both from the superior competences and complete software offer point of view and because of the portfolio of own solutions and of the specialized hardware offer. In addition to all these advantages came the superior level of know-how that enables the Novensys specialists to make the specific developments requested by the customer.
"The fact, that the Novensys offer actually consisted of a complete solution, Novensys for Management, which included besides the ERP application, an in-house solution for Warehouse Management and the required equipment (Symbol mobile computers and Zebra printers), represented a major reason for choosing Novensys", explained Ioana Cristina Osnaga. "Thus, we had the advantage of all application interfaces being created by the same implementor, right from the start .At the same time, the fact, that the Novensys team seemed to understand our business-specific requirements right from the first meetings, the response speed and the promptitude shown in the way they were answering our requests, counted for a lot."
Yet another trump - of both solution and integrator-, but also a solid criteria for the Ferroli management was the specific development of business analytics requested by the customer, which benefited of the advantage of the Microsoft solutions - user-friendly interfaces, enabeling easy acces and high rate of user acceptance.

Secrets of the success

One of the secrets of this successful implementation, and we can speak of a real success considering the implementation time (in September 2006 the ERP had completely replaced the old solution), but also the period during which the implementation was completed (the end of the year is a peak period for Ferroli) was the harmonization of the efforts of the implementation teams. Respectively in the active support provided by Ferroli, whose representatives were greatly involved in the implementation process together with the Novensys consultants and specialists.
But the implementation was also a success due to the fact that after an initial implementation( that consisted of the sales, finances and accounting and purchasing modules), a second phase was started in less than two months (Warehouse Management and  the specific Business Intelligence developments)). And then later, at the end of 2007, a third phase started which consisted of the implementation of the service and the offering module. The initial value of the contract virtually doubled in almost one year and now it tends towards triple of the initial sum, through implementations and additional developments.
All of these "implementation successes" sustained the growth of the Ferroli business. „The Ferroli business in 2007 compared to 2006 grew with 25%. An important increase on a niche market with numerous actors, where a 25% growth is hard to achieve. Virtually,  this  increase results from the market share of the competition because the market itself has not grown by a that big percentage", explains Ioana Cristina Osnaga.
According to the Financial Manager of Ferroli, the implementation has sustained the growth recorded by Ferroli through superior control of the management over the business, by significant risk reduction (unfulfilled orders, unpaid invoices, latencies in payments etc.) resulted not only in financial and operational benefits, but also in the level of customer satisfaction. And the growth generated from the implementation by Novensys continues, the company's staff having great expectations of the service and support module.