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The Novensys Brand
The Novensys brand came to being in 2004, in a time when the company's plans to extend on the market of solutions for information management imposed a new approach of the business strategy and the company's repositioning.
It was that moment that we redefined our whole verbal identity. Starting with a new name, „Novensys", a new vision, identification of brand values and up to brand engagement and brand positioning we have changed our entire look to best suite the new expansion strategy of our company. The new verbal identity is about technology and information intelligence. "Infomation IQ" is a promise that we try to combine harmoniously the category in which we act as business and our attitude in an easy way to remember.
The idea of information brings about novelty and the particle „Nove" in the company's name highlights further this matter. Ocean blue means the vastness of informations processed daily and family forms comes to support visual brand identity. The logo is designed from a technological perspective, but also friendly.
The main features of the Novensys brand are youth, flexibility, openness and intelligence.
By the end of 2008, as a result of business growth accelerated, Novensys entered in a new stage of development, giving signs of corporate behavior, such as a brand refresh was needed based on the introduction of a new behavioral value, the discipline. Also now a new corporate slogan was launched, more relevant and compelling for the new stage of development: "Integrated Solutions. Naturally. "
"Integrated solutions.Naturally" like organic structures, natural and rigorous, Novensys offers simple solutions with immediate practical purpose and differentiates by level of involvement, awareness and responsibility towards the needs and aspirations of customers, giving them confidence, trust, comfort and confidence regarding the decisions that these solutions involved.
